Sequence before transaction
Users arrive through imagery, spacing, and chapter structure before they arrive at purchase language.
Studio note loading
Lorimer treats garments as constructed documents before they are treated as products. Surface, repair, proportion, and context stay visible before the object is reduced to a sale unit.
The Rules
Object clarity
Individual product pages state status, scale, and construction directly, then stop.
One active asset source
The rebuilt front end treats the new final image folders and PDFs as canonical and leaves the older template pack inactive.
The clothes are cut for the city that stays up — then recorded in the ruins it leaves behind.